You’ve already learned the basics of ASO and the rules of optimising your app in Google Play.
Now, if app stores use different algorithms, how to make your iPhone app stand out?
In the Apple App Store, not all text fields are indexed by search engine. There are 5 of them which play the most important role:
– app’s name,
– keywords fields,
– developer’s name,
– in-app purchases.
There is also a promotional text which can be changed anytime without the need to submit an upgrade. All other assets can be updated only after a new build, which makes the process longer.
For now, this text does not affect keyword rankings, but a well-written copy can definitely improve the conversion rate. You can use it to include some special offers, promotions, or share the latest news or upcoming features.
In the keywords section, you should put all the most important words which describe your app or relate to it. They will have the most significant impact factor after your app’s name. The words’ list is limited to only 100 characters with spacing, so you need to make maximum use of them.
Your app’s subtitle will be displayed above the screenshots with 30 characters text limit. It’s short, but in terms of keyword ranking strength, it is equal to the app’s title. That’s why it’s really important to mind your words and use them wisely.
A description is an essential part of your App Store presence, but it is less important for search engines here. Focus on creating a good story and present the app in the best possible way — you need to convince people to download your solution. Please keep in mind that the most important part of the description is the first sentence (the first three lines).
Screenshots and videos
As they visualise your app, screenshots may be the most powerful trigger for your users’ decisions. Note that the order in which you show them matters. There are different practices of how to present your screenshots attractively, and you need to choose the one which suits your app best.
App preview (video) auto-plays on mute when users visit your app’s product page or see your app in the search results page. The clips are short, so they should be very focused on your main message. Also, the technical requirements of the videos may vary dependent on the model of the smartphone. Make sure you meet the exact criteria before you start the production of your film.
There are up to 4000 characters to describe what has changed and what has been improved in your app. Use this field to inform your users about the newest features and upgrades. Information on “What’s new” will be reviewed by the App Store team during the submission process, so make it relevant to real features of your solution.
In my series, I’ve described what ASO really is and what are the rules of optimising your solution in Google Play and the Apple App Store. If you’re still eager to know more, feel free to drop us a note at firstname.lastname@example.org. We’ll be happy to hear from you and get to know more about your app!
Is it already optimised?