Mobee Dick and Miquido collaborate with Empik on EmpikGO

Miquido and Mobee Dick collaborate on the EmpikGO

Mobile evolution does not bypass the publishing industry. Empik is collaborating with Mobee Dick and Miquido on a mobile application which allows literary enthusiasts to listen to audiobooks and read e-books from a smartphone or tablet.

Choose from 50,000 titles of e-books and 6000 audiobooks, including new products and premieres available only in the Empik network. Promotions and sale are also supported.

Why EmpikGo is so cool?

The application distinguishes itself visually, and above all is using the latest mobile technologies. You can adjust it to your own needs. Choose the tempo of the text read by the text reader, font size or background color, use the advanced player, synchronize libraries with empik.com, and decide on streaming or offline mode. Soon, the subscription service will also appear in EmpikGO.

Mobee Dick handles the strategy, design of UI & UX. Miquido’s responsibilities include software development for iOS, Android, and Quality Assurance platforms.

What is the biggest challenge here?

Monika Mikowska, CEO Mobee Dick: “We are part of the digital transformation process in Empik. Through the EmpikGO project, the company fits into the market trends and takes full advantage of the of internet technologies. It is also a natural step in the further development of the company. Implementation of the adopted strategy – the sale of books in two forms (both traditional and digital). With efficient, wide-range promotion, the largest assortment of e-books and audiobooks, and above all a good, easy-to-use tool that is our application – EmpikGO can be the leader soon. “

Radosław Holewa, CTO Miquido: “Empik is one of the most recognizable brands on the Polish market and benchmark for others. Thanks to EmpikGO it shows very well the direction in which it intends to go. Our technology and design approach allows to set up a strong market entry with a reliable tool, easy to develop in the future. EmpikGO ads are everywhere. The product owner has big expectations with EmpikGO. Hope we’ll meet the targets together!”

Where to find it?

The free EmpikGO application is available on the App Store and Google Play.

Published by

Paweł Zieliński

Paweł Zieliński is Head of Marketing at Miquido. For over 10 years his professional life is all about marketing & PR, development and delivering best market communications practices. Author and co-author of press articles about marketing, PR, mobile development industry, conference speaker and co-author of marketing bestseller issued by PWN „E-marketing. Współczesne Trendy. Pakiet Startowy”. Co-organizer of Mobiconf - the best and biggest international conference in CE for mobile design & development industry. Motorcycling enthusiast.

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