I would like to make a statement. You’re here because you are about to plan a business budget for the next year. Aren’t you? We had a brainstorming lately and focused on key business areas important in a business development process. Whether you are bringing in over $1 M in yearly revenue or less, you can double that by paying attention to these tips & tricks. Everything is just based on Miquido wins and fails.
1. Go global and open a sales office
To expand our services, we decided to open two sales offices: first in London, the UK, and the second one in Manila, Philippines. Looking at the trends, both economic and consumer, it was clear that it could be a profitable investment. There is also another strong reason behind to get closer to our clients and those prospective ones. Well, London is just 2 hours’ flight from Krakow, our HQ and design/development center. For a vast number of clients, nearshoring is a vital part of their business idea, and when becoming a partner, you need to be always at hand. Several years working with international brands learned us more than best business schools around the globe.
2. Let them come, the Internet!
80% of Internet users own a smartphone and mobile search last year outstripped desktop. It means that your business must be ready immediately and your website too! Responsive Web Design or own mobile app is no longer a rocket science, it is something you should implement some time ago. Imagine, if your website loads longer than 10 seconds and there is an old, impractical content, where a user goes then?
On the other hand, your brand must be visible in Social Media, think about SEO and SEM, content marketing and targeted ads. This is how it works now, and probably would work for some years ahead.
3. Say NO to dullness. Your staff will appreciate it a lot!
Startups, growing companies, and enterprises. Banking & finance, healthcare & medicine, m-commerce, music, travel etc. Why Miquido is working for different branches, on so many process levels, solving a wide variety of problems? Because every one of them is giving us a lot of valuable know-how related to new devices, technologies or ideas. This knowledge is priceless! Our graphic designers, programmers, software testers and project managers can develop their skills, and as a team, we can provide solutions like HelloFresh or Picniic, admired even by Google or TIME Magazine. Working harder, and smarter is challenging, but the effect can be so satisfactory.
4. Think BIG
The core of every business should be a polished idea. It is a reason why clients buy your services and an impulse for you to expand globally. Take a look at startups to find out how they become worldwide leaders. It usually starts in a shed, to sooner or later, become a serious player on the market. Our story is pretty similar, but with one exception – we still haven’t reached our development goal. Still not satisfied!
Try your ideas and results in international contests – this is the next big thing you can do to develop, promote & open doors to new partnerships for your business. We tried this in Deloitte Technology Fast 50 CE. The effect is mind-blowing: Miquido is the fastest growing mobile app design & development company in CE!
Share know-how and build a community – organize a great event. It is a perfect occasion to show your products & unique approach, find new experts or expand business opportunities. Choose one or two most interesting events and do your best! To give you an example, in 2014 we decided to organize Mobiconf, which is one of the biggest mobile conferences in CEE nowadays. The last edition in October 2016 set a new record of participants, press coverage and show how people value great content and learning from the best speakers.
5. Provide value
Our business strategy is not just for selling services but helping our clients increase sales, customer engagement, and productivity by building mobile apps, wearable and smart home solutions. This attitude brings results rather quickly. For us, it is visible through sales figures: 9 out of 10 our projects came from referrals.
We have 5 rules which we believe are fundamental:
- focus on what you do and do it as best as you can
- transparency & close cooperation build trust
- create interesting, useful, engaging content and share it
- with know-how come innovations
- mobile – first – bring ideas to your customers that really matters on mobile
6. Hire experts
Building a team of professionals takes years and we all know that it isn’t a start – finish sprint. Rather a good marathon with obstacles. Our journey starts from 5 people in 2011 with a checkpoint in 2016 with 70 whizzes onboard, and no finish line ahead! You simply can’t provide services without a great team. The team is company’s wealth, not the money you earned.
7. Always say the truth
No matter how difficult situation you have in a project, you should always inform your client and give candid feedback. Build trust, not a wishful thinking for you and your partner. It means less stress and when to go through problems together it astonishingly could bound you for years, even they aren’t superb. As Anthony Robbins said: „Every problem is a gift – without problems we would not grow”.