Let’s face it – we make apps for users to make their life easier or let them have some fun. Money comes second, or sometimes not! You have thought about the app idea, have it designed and developed. The app is on Google Play or App Store and you get some downloads. There is one, built-in to stores ecosystem, a mechanism to interact which you need to be aware of. Continue reading Brace yourself: users will rate your app!
The number of mobile applications on both Google Play and App Store can be summed up to a number of Berlin citizens. More or less 3,5 million. It is a lot and rises every single day with new applications being uploaded. This creates an extremely competitive environment where everybody has a shot, but just having a great app is simply not enough. You need App Store Optimization. Continue reading Is the App Store Optimization a cure for an app clutter?